So far, not a single franchise has stepped up to take our challenge on the value of ongoing royalty payments. <sound of crickets chirping> So here's another, hopefully easier one:
What does the franchisor provide for the $45,000 franchise fee besides the right to put his name on your building, a pat on the back and a "Go get 'em, Tiger"? Let's list the potentials (results are typical across franchisors):
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